Competitive in PCB industry

As the host IC and various components of the final carrier, PCB is often overlooked. The spotlight of Electronics industry is often focused on Moore Glory IC, actually the pros and cons of PCB board is the decisive part of design of electronic circuits. Moreover, with the diversification of electronics packaging, miniaturization of circuit board, PCB board manufacturing process is also on rapid development; different applications required different techniques and circuit boards with different material. Even a thin layer of PCB board is also very demanding.

The IIC Exhibition in Chengdu station has two PCB boards related businesses there, just the two ones are the upstream and downstream suppliers, precisely, it shows the panorama of PCB industry chain that manufacturing PCBs needs some special materials and the finished products pcb is made from raw materials.

ROGERS CORPORATION is a company with 170 years of history, for advanced circuit board material, high-performance foam materials, backlight film material, layers bus row, flexible rubber, as well as float material. The ROGERS CORPORATION mainly shows two PCB materials - Theta series and LoPro Series. Theta is a material which applied in high-speed pcbs that ROGERS CORPORATION introduced for high-speed backplane, high-speed routing applications and so on. LoPro is an escalation of copper foil products, which can get a lower loss for Communication base station applications.

"At present, ROGERS CORPORATION has two main markets in China's domestic market sales, as well as civilian communications satellite" Liu Heng Ge who is the Market Development Manager in Asia of ROGERS CORPORATION, "driven by the Chinese 3G construction, even if the financial crisis hit, in 2009 ROGERS CORPORATION business remained essentially unchanged conparing with 2008.

At present, ROGERS CORPORATION's main business sources to Europe and the United States-based, but Liu Heng, is very optimistic about the future development potential of the Asian market, especially the Chinese market, potentially very strong. ROGERS CORPORATION Asian markets now account for about 60% share of the business, of which accounted for 80% of the market share in China. To serve the growing Asian region, ROGERS CORPORATION in Suzhou plant will start production in 2010, the main objective for the Asian telecommunications market.

One of the customers Amber also came to IIC Chengdu station. The company's major is making printed circuit boards for customers, accepting some prototye pcbs. Most enterprises are expected to large market in order to make a quick profit, why does Amber give up the big orders and choose a prototype orders?

With this question, we find the Amber Sales Manager in China, Jian-Kang Zhang , he explained the real reason is that Amber "runs the risk of" . China, as the world's largest PCB producer, competition tends to white-hot, not a price war can be avoided. Amber did not crowd together with most of the PCB Enterprises and instead focus on studying the development of special multi-layer circuit boards, and the number of customer orders, no minimum, but also provide fast delivery.

Amber acquired customers' satisfaction lies, Amber has its another supporting the distribution companies in Shenzhen can provide customers with components from the circuit board procurement to purchase one-stop service. "Now, simply selling PCB board is difficult to attract customers, only the characteristics of value-added services can be superior from a number of the other PCB manufacturers".